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Agency Pricing Calculator
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What should your
agency project cost?

Answer 6 questions. Get a realistic price range based on real agency market rates — not guesswork.

Service Scope Timeline Agency Size Revisions Extras Result
Question 01 of 06
What type of work are you buying?
Choose the primary service. We'll get more specific next.
Website / Web App
Design, development, CMS
Branding / Identity
Logo, guidelines, system
Marketing / Growth
SEO, ads, campaigns, content
Video / Production
Ads, explainers, social content
Strategy / Consulting
Research, positioning, roadmap
Social Media
Management, content, community
Question 02 of 06
How would you describe the scope?
Be honest. Agencies price based on complexity, not your hopes.
·
Small
1–3 deliverables. Clear brief. No guesswork.
Medium
Several moving parts. Defined but not rigid.
Large
Complex, multi-phase. Lots of stakeholders.
Question 03 of 06
What's your timeline?
Rush jobs cost more. Always. Budget the time properly.
Rush — under 2 weeks
Expect a premium. You'll pay for it.
Standard — 2–6 weeks
The sweet spot for most projects.
Relaxed — 6–12 weeks
Flexibility can earn a small discount.
Ongoing retainer
Monthly engagement. Per-month pricing.
Question 04 of 06
What kind of agency are you working with?
Or planning to work with. Size affects rate, process, and communication overhead.
Freelancer
Solo operator. Lean rate, less overhead.
Boutique Agency
2–15 people. Specialists, high attention.
Mid-size Agency
15–100 people. Process-heavy, broad capability.
Question 05 of 06
How many revision rounds do you typically need?
Be honest with yourself. Revision creep is the #1 source of budget overruns.
Revision Rounds 2
1 (Decisive) 4 (Average) 8 (Indecisive)
Question 06 of 06
Any of these apply to your project?
Select all that apply. These add real cost in practice.
Full IP / Ownership Transfer
You own all source files, assets, and rights
NDA / Confidentiality
Legal review and compliance required
Multiple Stakeholders
3+ approvers or decision-makers involved
Accessibility (WCAG)
AA or AAA compliance required
Your Realistic Price Range
Calculating...
Service Type
Agency Type
Timeline
Cost Breakdown by Factor

These numbers are real. Based on industry benchmarks across 200+ US/UK agency projects. The actual quote you receive will depend on your specific brief — but if it's wildly outside this range, ask why.

Estimates based on US/UK market rates · 2024 benchmarks · For reference only · Not a binding quote
A free tool by Aduro Enterprise · aduroenterprise.com